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Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 29Conversion 48Competition 55Returns 95Price range 54Avg price 59Brand share 10Review moat 61Quality gap 37

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Review moat

Good1,040.21

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.05

avg listing price — sweet spot $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Price range

Good£4.52–£27.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

Market size

Bad£66K

£66K/yr · 133K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand