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milk thermometer
Skip itPrices mostly outside the sweet spot ($3.52–$11.18) — this niche doesn't clear our bar today.
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,494.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.63avg listing price — sweet spot $15–$100
Market size
Bad£56K£56K/yr · 61K searches
Growth
Bad-25.5%90-day search growth — must beat 0% to launch
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad£3.52–£11.18cheapest to priciest tracked listing — scored on the share inside $15–$100