49
milk jug
Skip itSoft demand (-26.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good£384K£384K/yr · 600K searches
Review moat
Good1,359.3avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£4.50–£19.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.99avg listing price — sweet spot $15–$100
Growth
Bad-26.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand