51
microwave shelf
Worth a lookShows low returns (1.3%), but soft demand (-36.0% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great£19.17avg listing price — sweet spot $15–$100
Review moat
Great358.9avg incumbent reviews — the moat a new listing must climb
Price range
Great£10.02–£31.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£390K£390K/yr · 631K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-36.0%90-day search growth — must beat 0% to launch