47
microwave rice cooker
Skip itSoft demand (-32.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good£12.41avg listing price — sweet spot $15–$100
Price range
Okay£6.59–£22.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,247.55avg incumbent reviews — the moat a new listing must climb
Market size
Okay£103K£103K/yr · 138K searches
Growth
Bad-32.1%90-day search growth — must beat 0% to launch