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microplane
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Price range
Good£5.97–£26.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.01avg listing price — sweet spot $15–$100
Market size
Okay£248K£248K/yr · 213K searches
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad12,748.07avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand