59
microfibre towel
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Growth
Good+36.4%90-day search growth — must beat 0% to launch
Market size
Good£330K£330K/yr · 1.2M searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.40–£22.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.69avg listing price — sweet spot $15–$100
Review moat
Bad12,291.69avg incumbent reviews — the moat a new listing must climb