57
microfibre cloth
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Market size
Incredible£2.2M£2.2M/yr · 2.1M searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Price range
Bad£0.96–£18.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad16,500.08avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.22avg listing price — sweet spot $15–$100