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mica powder
Skip itPrices mostly outside the sweet spot ($5.44–$15.66) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Review moat
Good1,212.67avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Avg price
Okay£9.98avg listing price — sweet spot $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad£88K£88K/yr · 176K searches
Competition
Bad81%top-5 click share — a locked-up shelf
Price range
Bad£5.44–£15.66cheapest to priciest tracked listing — scored on the share inside $15–$100