45
metal spatula
Skip itPrices mostly outside the sweet spot ($3.94–$12.45) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Good535.63avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad£84K£84K/yr · 95K searches
Avg price
Bad£7.27avg listing price — sweet spot $15–$100
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.94–£12.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier