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metal skewers
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Growth
Great+108.2%90-day search growth — must beat 0% to launch
Review moat
Good518.44avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Bad£96K£96K/yr · 119K searches
Avg price
Bad£5.98avg listing price — sweet spot $15–$100
Price range
Bad£2.36–£16.26cheapest to priciest tracked listing — scored on the share inside $15–$100
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