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metal detector
Worth a lookShows a sweet-spot price point ($61.72 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£61.72avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£831K£831K/yr · 728K searches
Returns
Good2.0%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,206.07avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay£12.42–£184.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Signals High Price