44
mermaid tail blanket
Skip itPrices mostly outside the sweet spot ($5.93–$15.46) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Great459.74avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.26avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
Market size
Bad£33K£33K/yr · 66K searches
Price range
Bad£5.93–£15.46cheapest to priciest tracked listing — scored on the share inside $15–$100