36
menorah
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great£12.12–£34.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.87avg listing price — sweet spot $15–$100
Review moat
Great422.73avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.2%90-day search growth — must beat 0% to launch
Market size
Bad£6K£6K/yr · 50K searches