50
memorial candles
Worth a lookShows low returns (0.8%), but a small market ($31K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great184.05avg incumbent reviews — the moat a new listing must climb
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£5.08–£21.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.99avg listing price — sweet spot $15–$100
Growth
Bad-31.9%90-day search growth — must beat 0% to launch
Market size
Bad£31K£31K/yr · 113K searches