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melitta descaler
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible25.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Okay1,563.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.02avg listing price — sweet spot $15–$100
Growth
Bad-22.5%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Market size
Bad£37K£37K/yr · 18K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.80–£12.86cheapest to priciest tracked listing — scored on the share inside $15–$100