49
measuring spoons
Skip itPrices mostly outside the sweet spot ($2.36–$13.31) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Brand share
Great60%top-5 brand share — no brand owns this niche
Market size
Good£367K£367K/yr · 593K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,731.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.09avg listing price — sweet spot $15–$100
Growth
Bad-23.7%90-day search growth — must beat 0% to launch
Price range
Bad£2.36–£13.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand