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measuring jugs
Worth a lookShows low returns (0.4%), but soft demand (-15.0% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£354K£354K/yr · 505K searches
Review moat
Good1,402.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Price range
Bad£2.55–£18.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.08avg listing price — sweet spot $15–$100
Growth
Bad-15.0%90-day search growth — must beat 0% to launch