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measuring cups
Skip itSoft demand (-34.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good973.72avg incumbent reviews — the moat a new listing must climb
Market size
Good£318K£318K/yr · 621K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.55–£21.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.71avg listing price — sweet spot $15–$100
Growth
Bad-34.1%90-day search growth — must beat 0% to launch