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meal worms for garden birds
Launch itA $1.7M/yr market growing +66.5% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible22.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.7M£1.7M/yr · 689K searches
Growth
Great+66.5%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.13–£24.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.60avg listing price — sweet spot $15–$100
Review moat
Okay3,028.24avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality