46
mattress covers double bed
Skip itA deep review moat (17,383 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.79avg listing price — sweet spot $15–$100
Price range
Okay£6.39–£19.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Market size
Bad£77K£77K/yr · 141K searches
Review moat
Bad17,382.9avg incumbent reviews — the moat a new listing must climb