51
mattress cover for moving
Worth a lookShows low returns (1.2%), but soft demand (-11.8% this quarter) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,005.04avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£207K£207K/yr · 263K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay£4.93–£20.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.24avg listing price — sweet spot $15–$100
Growth
Bad-11.8%90-day search growth — must beat 0% to launch