52
matcha whisk
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($3.26–$16.59) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£414K£414K/yr · 509K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,035.38avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.03avg listing price — sweet spot $15–$100
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.26–£16.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier