54
matcha cup
Worth a lookShows low returns (0.6%), but prices mostly outside the sweet spot ($6.66–$14.37) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great125.61avg incumbent reviews — the moat a new listing must climb
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.07avg listing price — sweet spot $15–$100
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Market size
Bad£58K£58K/yr · 187K searches
Price range
Bad£6.66–£14.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand