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mason jars with lids
Skip itSoft demand (-11.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,475.76avg incumbent reviews — the moat a new listing must climb
Market size
Okay£217K£217K/yr · 402K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.27–£20.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.46avg listing price — sweet spot $15–$100
Growth
Bad-11.2%90-day search growth — must beat 0% to launch