41
make your own christmas crackers
Skip itSoft demand (-52.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible60.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Avg price
Bad£6.20avg listing price — sweet spot $15–$100
Market size
Bad£51K£51K/yr · 423K searches
Growth
Bad-52.2%90-day search growth — must beat 0% to launch
Price range
Bad£3.70–£11.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier