46
magnifying mirror with lights
Skip itSoft demand (-40.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Good£14.51avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,488.88avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.19–£25.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£185K£185K/yr · 212K searches
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-40.6%90-day search growth — must beat 0% to launch