35
macrame cord
Skip itPrices mostly outside the sweet spot ($3.89–$14.01) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Good750.1avg incumbent reviews — the moat a new listing must climb
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.10avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Market size
Bad£54K£54K/yr · 211K searches
Price range
Bad£3.89–£14.01cheapest to priciest tracked listing — scored on the share inside $15–$100