64
lupin
Worth a lookShows beatable incumbent ratings (3.4★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.4★avg incumbent rating — lower means beatable quality
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible41.98avg incumbent reviews — the moat a new listing must climb
Growth
Great+88.5%90-day search growth — must beat 0% to launch
Competition
Great39%top-5 click share — an open shelf
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.74avg listing price — sweet spot $15–$100
Price range
Bad£1.88–£19.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£13K£13K/yr · 25K searches