54
lunch box
Worth a lookShows low returns (1.2%), but weak search conversion (1.6%) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Good£686K£686K/yr · 4.7M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.91–£21.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,128.02avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.00avg listing price — sweet spot $15–$100
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale