49
lucky cat
Skip itSoft demand (-33.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great266.42avg incumbent reviews — the moat a new listing must climb
Competition
Great39%top-5 click share — an open shelf
Brand share
Good63%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Okay£3.64–£21.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.62avg listing price — sweet spot $15–$100
Market size
Bad£44K£44K/yr · 146K searches
Growth
Bad-33.0%90-day search growth — must beat 0% to launch