40
lota
Skip itPrices mostly outside the sweet spot ($2.62–$15.79) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,674.53avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£8.24avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 94K searches
Price range
Bad£2.62–£15.79cheapest to priciest tracked listing — scored on the share inside $15–$100