53
loom
Worth a lookShows low returns (0.7%), but soft demand (-42.7% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great215.54avg incumbent reviews — the moat a new listing must climb
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Good£14.68avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£4.42–£34.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£68K£68K/yr · 206K searches
Growth
Bad-42.7%90-day search growth — must beat 0% to launch