52
long slot toaster
Worth a lookShows beatable incumbent ratings (3.9★), but soft demand (-27.3% this quarter) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible£32.68avg listing price — sweet spot $15–$100
Price range
Incredible£17.24–£74.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,534.8avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay£147K£147K/yr · 272K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Signals Quality Gap