46
loaf tin
Skip itSoft demand (-36.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Market size
Good£461K£461K/yr · 679K searches
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,359.21avg incumbent reviews — the moat a new listing must climb
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£8.03avg listing price — sweet spot $15–$100
Price range
Bad£2.67–£16.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.9%90-day search growth — must beat 0% to launch