63
liverpool towel
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Great22%top-5 click share — an open shelf
Market size
Great£1.3M£1.3M/yr · 2.6M searches
Price range
Great£4.16–£68.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.25avg listing price — sweet spot $15–$100
Review moat
Good802.95avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-11.5%90-day search growth — must beat 0% to launch