50
lighters multipack
Worth a lookShows low returns (0.4%), but a small market ($28K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Competition
Great39%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,071.4avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.21–£22.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.62avg listing price — sweet spot $15–$100
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad£28K£28K/yr · 240K searches
Signals Quality Gap