65
lighter
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Market size
Great£1.5M£1.5M/yr · 3.6M searches
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,204.79avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.26avg listing price — sweet spot $15–$100
Price range
Bad£2.16–£17.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand