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leaflet holder
Skip itPrices mostly outside the sweet spot ($3.13–$16.49) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great374.14avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.14avg listing price — sweet spot $15–$100
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 79K searches
Price range
Bad£3.13–£16.49cheapest to priciest tracked listing — scored on the share inside $15–$100