25
le creuset casserole dish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good£139.55avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Good3.0%return rate — above 5% kills the launch gate
Price range
Okay£32.87–£222.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,348.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad£82K£82K/yr · 151K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-37.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price