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lawnmower
Launch itA $4.2M/yr market growing +51.2% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible£4.2M£4.2M/yr · 3.3M searches
Competition
Great27%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£101.02avg listing price — sweet spot $15–$100
Growth
Good+51.2%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,407.75avg incumbent reviews — the moat a new listing must climb
Price range
Okay£33.25–£207.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals High Price