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lawn seed and feed
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+32.5%90-day search growth — must beat 0% to launch
Avg price
Good£12.23avg listing price — sweet spot $15–$100
Price range
Okay£6.66–£21.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,786.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad£83K£83K/yr · 54K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand