65
lawn feed
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Growth
Great+64.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good£596K£596K/yr · 546K searches
Avg price
Good£12.90avg listing price — sweet spot $15–$100
Price range
Good£4.60–£29.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,887.77avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand