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lawn dressing
Skip itA concentrated shelf (top 5 take 89% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Good615.44avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.81avg listing price — sweet spot $15–$100
Market size
Okay£112K£112K/yr · 121K searches
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Price range
Bad£6.66–£16.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad89%top-5 click share — a locked-up shelf