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71

lawn aerator

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 70Growth 8Conversion 48Competition 80Returns 98Price range 89Avg price 95Brand share 95Review moat 82Quality gap 95

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Avg price

Incredible£25.92

avg listing price — sweet spot $15–$100

Price range

Great£8.36–£98.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great357.52

avg incumbent reviews — the moat a new listing must climb

Competition

Great35%

top-5 click share — an open shelf

Market size

Good£731K

£731K/yr · 732K searches

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-34.8%

90-day search growth — must beat 0% to launch