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lavender plants
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great425.33avg incumbent reviews — the moat a new listing must climb
Growth
Good+50.5%90-day search growth — must beat 0% to launch
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.59avg listing price — sweet spot $15–$100
Price range
Okay£2.82–£23.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£143K£143K/yr · 288K searches
Brand share
Bad91%top-5 brand share — brand-locked demand