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laura ashley kettle
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Review moat
Great178.24avg incumbent reviews — the moat a new listing must climb
Avg price
Great£60.08avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good£16.92–£136.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.8%return rate — above 5% kills the launch gate
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Market size
Bad£46K£46K/yr · 88K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand