45
laundry pen
Skip itPrices mostly outside the sweet spot ($1.64–$8.26) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Review moat
Okay3,509.75avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad£71K£71K/yr · 78K searches
Competition
Bad80%top-5 click share — a locked-up shelf
Avg price
Bad£4.75avg listing price — sweet spot $15–$100
Price range
Bad£1.64–£8.26cheapest to priciest tracked listing — scored on the share inside $15–$100