61
laundry basket
Worth a lookShows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible£2.7M£2.7M/yr · 7.2M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Avg price
Good£13.47avg listing price — sweet spot $15–$100
Price range
Good£6.89–£26.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,374.13avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.6%90-day search growth — must beat 0% to launch