32
large tea lights
Skip itSoft demand (-56.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Review moat
Good674avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.69avg listing price — sweet spot $15–$100
Market size
Bad£41K£41K/yr · 69K searches
Growth
Bad-56.6%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.26–£6.71cheapest to priciest tracked listing — scored on the share inside $15–$100